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04Mainland China

Studio concept · Not client work

Communication,
with a character of its own.

For the Chinese market, connect Xiaohongshu, short video, WeChat and your brand website in one complete experience. From discovery to a closer look, then a focused conversation.

Start with your objective
From content to conversation / 01

A first impression worth a closer look.

Spark interest with a distinctive setting, reveal the details through film and a launch page, and give people a clear way to ask more.

  1. Xiaohongshu · Content in context

    Start with real needs and everyday situations. Design product stories, covers and a visual language the brand can keep using.

  2. Douyin / WeChat Channels · Film and interactive launch page

    Show the product in use through film, then explore materials, details and interactions on a brand page, with suitable content versions for each platform.

  3. WeChat · Appointments and enquiries

    Design an appointment or enquiry route around available WeChat touchpoints, carrying the visitor’s questions into the next conversation.

Discuss this direction

What we can make together
  • 01Contextual content and visual templates
  • 02Launch film and interactive page
  • 03Appointment and enquiry journey
From content to conversation / 02

Feel the place before deciding to visit.

Let the space, products and events explain why a visit is worthwhile. Keep the brand experience consistent from local discovery to a well-prepared arrival.

  1. Xiaohongshu · City stories

    Plan useful, save-worthy content around neighbourhood life, spatial details and themed events, with clear visiting information.

  2. Douyin · Store films and event page

    Use film to convey the rhythm of the space and a clear brand page to explain the event, sessions and experiences.

  3. WeChat · Booking and arrival information

    Use available WeChat touchpoints to explain how to book, where to go and what to prepare, giving online interest a practical next step.

Discuss this direction

What we can make together
  • 01City stories and spatial visuals
  • 02Store film and event page
  • 03Booking and arrival guidance
From content to conversation / 03

Make expertise easier to find and understand.

Turn product information, working methods and common questions into readable content and useful demonstrations, helping prospective clients approach with clearer requirements.

  1. Baidu / WeChat Search · Expert content

    Organize professional content and brand information around the questions customers actually ask, creating clear and consistent public information.

  2. Brand website · Product demos and FAQs

    Use native text, clear structure and product demonstrations to explain your capabilities and support search and AI readability. Platforms decide indexing and citation.

  3. WeCom · Client follow-up and enquiry system

    Design WeCom follow-up and structured enquiries around actual access and workflows, retaining requirements and making the next owner clear.

Discuss this direction

What we can make together
  • 01Expert content and information structure
  • 02Product demonstrations and brand website
  • 03Client follow-up and enquiry flow
From content to conversation / 04

Bring your service into the app customers open every day.

Develop a WeChat Mini Program for bookings, membership and purchases where customers already are, with the same feel as your brand website. Douyin or Alipay mini programs can follow where they fit.

  1. Official Account / WeChat Channels / QR code · Mini program entry

    Use available Official Account articles, WeChat Channels, in-store QR codes and share cards, so customers open the brand mini program from places they know.

  2. WeChat Mini Program · Bookings, membership and shop

    Design bookings, membership points or purchases around the business, with everyday tasks done in a few steps and visuals consistent with the brand website.

  3. Admin console · Orders, check-in and review

    Give the team a console for orders, booking check-in and members, and review results with the data you authorise. The mini program is registered under your company and goes live after platform review.

Discuss this direction

What we can make together
  • 01Mini program experience and interface design
  • 02Booking, membership or shop development
  • 03Admin console and launch review support

A few things to make clear.

Can you publish directly to Xiaohongshu or Douyin?

We can design content, produce assets and build brand experiences for the agreed platforms. Publishing, paid media and platform features depend on account access, review requirements and the agreed scope. These demonstrations are not connected to platform accounts.

Can you guarantee exposure or AI recommendations?

No. We focus on credible brand content, a website structure that search systems can read, and reviews based on data you authorize us to use. Each platform decides what it indexes, cites or recommends.

Can we start with an existing brand?

Yes. We can work with your existing identity and assets, starting with one product launch, store event or business enquiry campaign, then decide how to develop it using actual feedback.

Connect interest to the work that follows.

For manufacturing or custom products, a conversation needs clear specifications, quantities and sample requirements. Explore the Sample Room concept to see how a brand experience can lead into a structured enquiry.

Shape the request before the sample.

Choose a material and planned quantity to explore sample, pilot and production counts.

CONCEPT PREVIEWSAMPLE ROOM / 04
S / 01Aluminium
Material
Illustrative allocationS → P → P
01 / Samples3
02 / Pilot batch20
03 / Production177

Sample and pilot counts are illustrative. A final production plan needs review.

The opportunity

Less back-and-forth. More clarity.

For makers handling custom inquiries, a structured request can help both sides discuss the same requirements.

What we could build

  1. Specifications together

    Bring material, finish and product requirements into one brief.

  2. Quantities with context

    Separate sample needs from the intended production quantity.

  3. A clearer review trail

    Keep requested changes and sample feedback tied to the right inquiry.

Let’s talk about your idea

Give your inquiry process a better shape

PROJECT BRIEF

Your idea, ready to share.

Review the brief below, then open your email app to send it.

Open email app

One more step: send the brief from your email app to start the conversation.