A clear idea. A considered build.
A Higher Standard
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HEIR is the group’s apparel brand, held to a higher standard. The identity is black and white; the store lets the garments and their photography carry the weight.
We designed and built a custom Shopify Liquid theme: home, collections, product pages, brand story, search, cart, contact and policies all share one design system.
Each piece carries a sewn-in label with its passport code. Scanning it opens the garment’s archive record, and a launch-notify backend tells subscribers when a release opens.
The interface runs in English and Chinese, and the store greets China, North America and South America with their own region grouping and available countries.
HEIR belongs to the same group as TwelveBirds; the studio designed and built everything below.
Delivered in releases, 1.3 through 1.5
