HEIR — Store case study
HEIR’s
online store.
We designed and built HEIR’s bilingual Shopify store around its collections, product details and garment archive. The R11 design previews shown here come from the F02 sampling package.
The garment
identity system.
We designed the label layouts and garment-passport interface to connect each design with its archive. Shown here are R11 C01 development layouts, not issued product IDs or proof of a production rollout.
From collection
to product page.
We designed and built a custom Shopify Liquid theme: home, collections, product pages, brand story, search, cart, contact and policies all share one design system.
Store interface preview
English and Chinese,
throughout the store.
The interface runs in English and Chinese, and the store greets China, North America and South America with their own region grouping and available countries.
Design previews from the F02 sampling package, not sample photography.
TwelveBirds designed the interface and developed the custom Shopify theme, garment archive and supporting backend.
- Home, collections and product pages
- Brand story, search, cart and policies
- China, North America and South America region grouping
- Garment archive and product passports
- Launch-notify backend
- R11 collection presentation
Delivered in releases, 1.3 through 1.5